A salesperson sells it, a project manager translates it, and a rotating bench of junior developers assembles it from whatever template is closest. Something is lost at every handoff.
We removed the handoffs. The people running this studio are senior engineers, and they build the work themselves. That means fewer projects at once, sharper decisions, and a straight line from what you asked for to what ships.
We call it executing the extraordinary. It mostly means caring about the details other people skip.
